The Expanding World of Cruise Hospitality - Cruise Ship Hospitality Expo

The Expanding World of Cruise Hospitality

As many cruise lines continue to expand their fleets and come up with cutting-edge onboard offerings, even through the worldwide pandemic, the casual observer may wonder what the return to cruising will have in store. Virus-preventative measures have been suggested by many and set out by many others, so what the industry will have in store in regard to a safe and healthy return is known. It’s the expansion of hospitality offerings that is particularly interesting. The combination of time away for operations teams to conceptualise new ideas, and the eagerness of cruise lines to create outstanding experiences upon the return of passengers, sums up to an exciting reception come the worldwide return of cruising.

It is at Cruise Ship Hospitality Expo (CSH) that these ideas and concepts come to the fore. A melting pot for the best of the best in hospitality, CSH provides cruise executives with a one-stop shop for F&B, health & hygiene, hotel operations, and guest experience products and services.

Based on industry demand and feedback from our esteemed Advisory Board, CSH expanded from Marine Catering Expo into what it is today:

“It’s our aim to continuously improve and become the premier hospitality event for the cruise industry. With the guest experience at the heart of the show, evolving from ‘Marine Catering Expo’ into ‘Cruise Ship Hospitality Expo America’ will allow us to attract even more qualified attendees to the event, specifically vendors and industry professionals whose products and services offer a superior hospitality experience for cruise guests. This includes suppliers who provide a range of services and products such as IT technologies, equipment and amenities, food and beverage offerings, entertainment technologies, and activities for both cruise ships and private islands.”

Mark Zeller, VP of US Hotel Operations, MSC Cruises, CSH Advisory Board Member

For proof of the expansion of cruise hospitality, one has to look no further than cruise culinary offerings. On Virgin Voyages’ inaugural ship Scarlet Lady, the guest is treated to a range of 20 onboard eateries – each with a different ‘theme’ and menu offering. AmaWaterways are the only cruise line with all their ships inducted by invitation into the oldest and largest food and wine society in the world, La Chaîne des Rôtisseurs. On P&O’s newest ship, Iona, the guest is treated to gin straight from the distillery.


of attendees placed orders between $200,000 and $1million

The need for a dedicated show for cruise hospitality is in the stats. At the inaugural live event, almost every single attendee rated the show as important. On top of this, almost three-quarters of exhibitors had a higher ROI than they expected from the show. Perhaps most impressively, 25% of the attendees at the show placed orders of a value between $200,000 and $1million.

Exhibitors that had a higher ROI than they expected from the show:


Audience Engagement Executive Adem Veli explained the success of CSH exhibitors in a recent interview:

“The fact that we actively source such high quality attendees means that the exhibitors are happy year after year having met some of their clients face to face as well as having a whole stack of new ones to connect with whilst back in the office. This means that business isn’t just conducted on our show floor as the relationships that are cemented between exhibitors and attendees really do last. I think now more than ever we are realizing the importance of face-to-face connection so having human interaction with people in that environment is much more successful than a sales email or call.”


Don’t miss out – apply to exhibit at Cruise Ship Hospitality Expo, 8 – 9 June 2021, Miami Beach Convention Center


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