Hollander Sleep Products partners with HeiQ to provide crucial anti-viral bedding products

Hollander Sleep Products partners with HeiQ to provide crucial anti-viral bedding products

Cruise Ship Hospitality Expo Health & Hygiene Zone exhibitor Hollander Sleep Products, one of America’s largest bed pillow manufacturers, recently announced a strategic agreement with HeiQ of Switzerland. Both experts in their respective fields, the agreement enhances the application potential of both products. Hollander will implement the advanced textile application HeiQ Viroblock on basic bedding products for the consumer and hospitality markets in North America.

Hollander and HeiQ began working on testing and developing anti-viral bedding applications in March and have validated third-party lab testing results for anti-viral performance according to ISO18184 testing methods, in the most popular basic bedding fabrics.  

High-performance textiles from HeiQ

HeiQ, a pioneer in textile innovation, has created numerous high-performance Swiss textile technologies for apparel and home textile applications. The HeiQ Viroblock technology applied to fabric has been shown to kill 99.99% of viruses and bacteria within less than 30 minutes on a variety of fabrics. Hollander will have the exclusive rights to sell basic bedding items with HeiQ Viroblock finish in the hospitality markets for North America.

“Hollander’s long history of innovation and strong retail and hospitality distribution made them the right partner to introduce such an essential and innovative product in the basic bedding space”

Carlo Centonze, HeiQ co-founder and CEO

Industry experience and innovation from Hollander

Hollander is ready to launch exclusive new basic bedding products featuring HeiQ Viroblock technology and has already confirmed orders in both consumer and hospitality markets.

“We are very pleased with the HeiQ partnership, and their solution-based technologies will be an important value addition for all our customers. We are working closely with all our hospitality and consumer market partners in launching the essential Anti-Viral and Anti-microbial bedding as quickly as possible.”

Beth Mack, President of Merchandising, Marketing & Hospitality Sales at Hollander

About Hollander Sleep Products

With 5 manufacturing facilities in the US and Canada, Hollander is one of North America’s largest basic bedding manufacturer and suppliers. Hollander brands include Pacific Coast Feather, Live Comfortably, I AM, and Great Sleep. Hollander also markets licensed national brands, including Beautyrest, Ralph Lauren, and Calvin Klein. Hollander Sleep Products is owned by Centre Lane Partners, a private equity firm based in New York.

About HeiQ

Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation, creating some of the most effective, durable, and high-performance textile technologies on the market today. HeiQ’ s purpose is to improve the lives of billions of people by perfecting an everyday product: Textiles.

Combining three areas of expertise – scientific research, specialty materials manufacturing, and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable textile products and capture the added value at the point of sale. With a total capacity of 35,000 tons per year, HeiQ manufactures in the USA, Switzerland, and Australia supplying its specialty chemical products in over 60 countries worldwide. HeiQ, Viroblock, and HeiQ Viroblock are a trademark(s) or registered trademark(s) of HeiQ Materials AG.

Cruise Ship Hospitality Expo is the only event focusing solely on Hospitality in the Cruise industry. Register to attend Cruise Ship Hospitality Expo, 28 – 29 October 2021, Miami Beach Convention Center! Meet Hollander Sleep & Decor on booth 604.

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