Exhibitor Q&A with CleanBrands - Cruise Ship Hospitality Expo America

Exhibitor Q&A with CleanBrands

CleanRest mattress encasement

CleanBrands are an exhibitor at Cruise Ship Hospitality Expo. We caught up with them to find out a little bit about the brand, what makes them stand out and how their products can help the cruise lines. Read on below…


Could you tell us a little bit about how CleanBrands came about?

As a concerned parent, Gary Goldberg, the founder of CleanBrands, whose child suffered from night-time breathing difficulties, leveraged three generations of his family’s textile manufacturing background to develop the ultimate solution: CleanRest branded mattress encasements, designed with fabric woven so densely that no allergen or liquid can penetrate it, but also so comfortable and breathable you don’t notice it’s there. First, CleanRest products were sold predominantly at major retailers as a solution to night time allergens and bed wetting. Next, CleanBrands spent the last 10 years educating the hospitality industry about the value and importance of pre-emptively encasing all mattresses to 1) preemptively defend against mattress spoilage and bed bug infestations, 2) improve mattress hygiene, 3) improve housekeeping efficiencies and 4) extend the life the mattress.

CleanRest PRO and CleanRest PRO Max

What makes CleanBrands stand out from the competition?

CleanRest products are technically advanced for a number of reasons:

Firstly, our products are built to last 10 years which reduced the “cost of ownership”. As well as this, our waterproof surfaces are over 2x more breathable than our competitors to provide a cool comfortable night’s sleep, and our encasements are the easiest to install, which lowers your housekeeping labor cost. Additionally, our zippers are locked by our patented Zip-N-Click bed bug blocking zipper enclosure, and our mattress encasements are noiseless. Finally, our mattress encasements allow warmed air to escape the mattress to avoid creating a “hot bed”. Other encasement brands will trap warmed air, creating a hot, sweaty night’s sleep.

CleanRest products are technically advanced for a number of reasons:

Firstly, CleanRest preemptive encasements last the longest and thus provide the lowest per year cost of ownership.  Less durable encasements need to be repurchased (received and installed) several times over the life of a mattress.  And while other encasement brands may offer a 10-year warranty to compete with CleanRest, their encasements prematurely fail.  Warranties (if honored) do not cover labor costs to process premature replacements.

As well as this, our waterproof surfaces are over 2x more breathable than our competitors to provide a cool comfortable night’s sleep, and our encasements are the easiest to install, which lowers your housekeeping labor cost.

Additionally, our zippers are locked by our fully integrated and patented Zip-N-Click bed bug blocking zipper enclosure to prevent accidental opening and passage of bed bugs through the zipper area.

Finally, our mattress encasements allow warmed air to escape the mattress to avoid a “hot bed”. Other encasement brands will trap warmed air, creating a hot, sweaty night’s sleep.

How can your mattresses and other products aid in housekeeping on board cruise ships?

Our mattress encasements will improve housekeeping efficiencies for the following reasons:

Housekeeping will spend less time cleaning soiled mattresses. Housekeeping will also spend less time installing or removing CleanRest mattress encasements because:

  • We use color coded size labels to aid in sorting
  • Our GREEN zipper pulls are easy to find when unfolding a new encasement.
  • Our stretchy tear-resistant sidewalls accommodate varying mattress depths to do away with measuring and the sorting of different depth version of the same size encasement.
  • Our optic white fabric reduces time spent checking for spills or bed bugs.
  • Our Zip-N-Click bed bug blocking zipper enclosure is a snap to close, open and inspect.
CleanRest Zip-N-Click

How can your products provide cost savings for cruise lines?

Cost savings can be found in improved Housekeeping efficiencies because Housekeeping staff are able to work faster; laundering cycles (removal, washing, sorting, installing, and inspecting) will take less time. If CleanRest encasements are laundered twice per year for the 10 year life of the encasement, cruise lines will save $50/encasement in reduced housekeeping costs.

The cruise line will also spend less time filing warranty claims because our encasements will work as expected for the 10 year life of the product. Other encasement brands will publish a 10 year warranty but the product is not constructed to last that long.

Think about how many mattresses are disposed prior to the expected lifespan due to soilage. Preemptively encasing all mattresses will maximize the life of the mattress by protecting it from spills, incontinence, and normal wear-and-tear.

Additionally, the fallout from bed bug incidences are very experience. As CleanRest mattress encasements defend the mattress against bed bugs by forcing the bug away from the guest to facilitate earlier remediation, cruise lines will have significantly lower bed bug related costs (room outages, remediation costs, grievances, loss of furnishings, brand damage, lawsuits, lost booking days). A single bed bug incident can cost as much as $6,000, and that’s before lawsuits are considered.

Thank you for speaking with us today. Finally, who are you looking to meet, and what do you hope to achieve, at Cruise Ship Hospitality Expo?

As this will be the first time we are showcasing our products to the cruise industry we’d like to meet with representatives from all the major cruise lines as we think they would see value in our product.

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